AdZen Program Policies

All publishers are required to adhere to the AdZen Publisher Policies and the following policies, so please read them carefully. If you fail to comply with these policies without permission from AdZen, we reserve the right to disable Native Keyword Link (NKL) serving to your site and/or disable your AdZen account at any time. If your account is disabled, you will not be eligible for further participation in the AdZen program.

Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it’s your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from AdZen.

Publishers may place AdZen code on pages with content in scope of the AdZen Publisher Restrictions, though this content will likely receive less advertising than other, nonrestricted content.

Invalid Clicks

Publishers may not click their own NKLs or use any means to inflate clicks artificially, including manual methods.

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Clicks on AdZen NKLs must result from genuine user interest. Any method that artificially generates clicks on your AdZen NKLs is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks, automated click generating tools and the use of robots or deceptive software. Please note that clicking your own NKLs for any reason is prohibited.

Encouraging Clicks or Views

Publishers may not ask others to click or view their NKLs or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing NKLs or performing searches, promising to raise money for third parties for such behavior or placing images next to individual NKLs.

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To ensure a good experience for users and brand partners, publishers participating in the AdZen program may not:

  • Compensate users for viewing NKLs or performing searches, or promise compensation to a third party for such behavior.
  • Encourage users to click the AdZen NKLs using phrases such as “click the NKLs”, “support us”, “visit these links” or other similar language.
  • Direct user attention to the NKLs using arrows or other graphical gimmicks.
  • Place NKLs in a floating box script.
  • Place misleading labels above AdZen NKL units. For instance, NKLs may be labelled “Sponsored Links” or “Supporting Links”, but not “Favorite Sites” or “Today’s Top Offers”.

Exceptions

  • If you are sponsored by the brand partner you may encourage brand-specific Keywords.
  • You may write relevant Keywords into your content.

Traffic Sources

AdZen NKLs may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display NKLs as the result of the action of any software application.

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To ensure a positive experience for Internet users and AdZen advertisers, sites displaying AdZen NKLs may not:

  • Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
  • Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
  • Display AdZen NKLs, search boxes or search results as a result of the actions of software applications such as toolbars.
  • Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no NKL network or affiliate uses such methods to direct traffic to pages that contain your AdZen code.
  • Receive traffic from online advertising. For instance, users should easily be able to find what your NKL promises.

Ad Behavior

Publishers are permitted to make modifications to the AdZen ATR code so long as those modifications do not artificially inflate NKL performance or harm brand partners. Please see modification of the AdZen ATR code for more information.

Site Behavior

Sites showing AdZen NKLs should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Deceptive Site Navigation

Publishers may not use deceptive implementation methods that place NKLs in a way that might be mistaken for menu, navigation or download links to obtain clicks or views.

This includes, but is not limited to:

  • False claims of streaming content, or downloads
  • Linking to content that doesn’t exist
  • Redirecting users to irrelevant, or misleading webpages
  • Other types of navigation that is designed to intentionally mislead users
  • Pages where NKLs are implemented in placements that are intuitively meant for navigation.

Sensitive Events

A “Sensitive Event” is an unforeseen event or development that creates significant risk to AdZen’s ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a sensitive event, we may take a variety of actions to address these risks.