Privacy Policy

We provide a two-way marketplace that connects publishers and advertisers through keyword-based advertising. Our platform enables advertisers to purchase keywords, which are then hyperlinked inline on participating publisher websites to relevant ads. This seamless integration allows for a more natural user experience while helping publishers monetize their content efficiently.

You can use our platform in various ways while managing your privacy preferences. Advertisers and publishers can create accounts to manage campaigns, track performance, and access reporting features. Visitors to publisher websites may interact with our hyperlinked ads without needing an account.

To make our Privacy Policy as clear as possible, we provide examples and definitions of key terms. If you have any questions about our data practices, you can contact us for more information.

Information AdZen collects

Information We Collect

We want you to understand the types of information we collect as you use AdZen.

We collect information to improve our platform for both advertisers and publishers, ensuring relevant keyword-based ad placements and better performance insights. The information AdZen collects, and how we use it, depends on how you interact with our platform and the privacy settings you choose.

When you interact with our services without an account (e.g., browsing publisher websites with AdZen-powered ads), we may store data using unique identifiers tied to your browser, application, or device. This helps us maintain preferences across sessions, such as language settings and ad relevance.

If you create an AdZen account as an advertiser or publisher, we collect additional information associated with your account, which we treat as personal information.

Information You Provide

When you create an AdZen account, we collect information such as your name, email, and password. Depending on how you use our services, you may also provide payment details for billing purposes.

In addition, if you communicate with us—such as by signing up for updates, submitting support requests, or providing feedback—we may collect and store that information to improve our services and respond to your inquiries.

Information We Collect as You Use Our Services

We collect information about the apps, browsers, and devices you use to access AdZen services. This helps us ensure proper functionality, optimize performance, and enhance security.

The information we collect may include:

Device details: Type of device, operating system, and browser version.
Network information: IP address, internet service provider (ISP), and connection type.
Usage data: How your browser or device interacts with our platform, including error reports, system activity, and the date, time, and referring URL of requests.
Identifiers: Unique device or browser identifiers that help us recognize repeat visits and maintain session preferences.

We collect this information when your browser or device interacts with AdZen, such as when an advertiser logs in to manage campaigns, a publisher retrieves reporting data, or a user clicks an Native Keyword link (NKL).

Depending on your settings, we may also collect additional details to improve the experience, such as detecting display preferences or tracking engagement trends for ad optimization.

Your Location Information

We may collect location information when you interact with AdZen services to help optimize Native Keyword Link (NKL) ad placements and improve platform performance.

Depending on your device settings and how you use our services, we may gather location data from:

IP address: Used to approximate general location for ad targeting and fraud prevention.
Device settings: If enabled, your device may provide location data for analytics and optimization.
Network signals: Such as Wi-Fi access points and cell towers, which may help determine regional ad relevance.

The types of location data we collect and how long we store it depend on your account and device settings. You can manage your preferences by adjusting your browser or device settings.

Information from Third-Party Sources

In some cases, we may collect information from publicly available sources or trusted partners. For example:

Publisher and advertiser data: We may receive business details from directory services or partners to enhance account setup and verification.
Marketing and security partners: We may work with external services to prevent fraud, enhance security, and refine advertising strategies.

Technologies We Use for Data Collection

We use various technologies to collect and store information, including:

Cookies and local storage: Used for session management and ad customization.
Databases and server logs: Used for system performance monitoring, fraud detection, and analytics.

You can manage your privacy settings through your browser or device to control how certain types of data are collected and stored.

Why AdZen Collects Data

We use data to enhance our services for advertisers, publishers, and users interacting with Native Keyword Links (NKL). The information we collect helps us improve the effectiveness, security, and functionality of our platform.

Providing Our Services

We use your information to operate AdZen, including processing keyword bids, placing Native Keyword Links (NKL) on publisher websites, and delivering relevant ad experiences.

Maintaining & Improving Our Services

We analyze data to ensure AdZen operates smoothly, such as tracking platform performance, troubleshooting technical issues, and identifying fraudulent activity. This helps us refine keyword targeting and ensure ad placements remain effective.

Developing New Services

We use insights from existing platform interactions to develop new features and improve our advertising and publisher tools. For example, analyzing how advertisers optimize their campaigns helps us create better automation and reporting tools.

Providing Personalized Services, Including Ads

We customize advertising placements based on the information we collect. This includes:

Delivering more relevant Native Keyword Links (NKL) based on content context and user engagement.
Recommending optimized keyword strategies for advertisers.
Improving publisher monetization by refining keyword-to-content relevance.

Ad Targeting & Privacy Protections

AdZen does not use sensitive personal data (such as race, religion, sexual orientation, or health) to personalize ads.
We do not use private content (such as emails or stored documents) to target ads.
We do not share personally identifiable information with advertisers or publishers unless explicitly requested by you. For example, if you engage with an ad and opt to contact an advertiser, certain details (such as your phone number if you make a call) may be shared to facilitate communication.

You can manage your data preferences and privacy settings within AdZen to control how information is used.

Measuring Performance

We use data for analytics and measurement to understand how AdZen is used and to improve our platform. This includes:

Analyzing interactions with Native Keyword Links (NKL) to optimize ad placement and performance.
Helping advertisers understand the effectiveness of their campaigns, including which keywords drive engagement.
Providing publishers with insights on how NKLs contribute to their content monetization.

We use a variety of tools, including internal analytics systems, to assess performance. Advertisers and publishers may also integrate third-party analytics to track their campaign performance.

Communicating with You

We may use your contact information to:

Send notifications related to account activity, such as security alerts or billing updates.
Inform you of platform updates, new features, or policy changes.
Respond to inquiries, support requests, and feedback.

If you contact AdZen, we may keep a record of our communication to help resolve issues and improve our services.

Protecting AdZen, Our Users, and the Public

We use information to improve the security and reliability of AdZen, including:

Detecting and preventing fraudulent activity, such as invalid clicks or fake engagements with NKLs.
Identifying and mitigating abuse, security risks, and technical issues.
Ensuring compliance with advertising policies and industry standards.

We use automated systems and algorithms to analyze data, identify patterns, and improve fraud detection. This helps us maintain a fair and effective marketplace for advertisers and publishers.

Additional Considerations

We may use data across our services to enhance the accuracy and effectiveness of our ad placement algorithms.
We do not use sensitive personal data to personalize ads.
We do not share personally identifiable information unless explicitly authorized by the user.
We will ask for your consent before using your information for any purpose not covered in this Privacy Policy.

Removing & Deleting Your Information

You can also request the removal of content from AdZen services based on applicable laws and our policies. If you believe certain content violates legal requirements or our platform policies, you may submit a request for review.

For more details on content removal requests and our review process, please contact us.

When AdZen Shares Your Information

We do not share your personal information with companies, organizations, or individuals outside of AdZen except in the following cases:

With Your Consent

We will share personal information outside of AdZen when we have your explicit consent. For example, if you opt to connect with an advertiser or publisher through our platform, we will only share necessary contact details with your approval.

For External Processing

We may provide personal information to trusted service providers or affiliates who process data on our behalf. These partners help us operate our platform, enhance security, analyze performance, and provide customer support. All such partners are required to follow strict confidentiality and security measures in line with this Privacy Policy.

For Legal Reasons

We will share personal information if we believe, in good faith, that disclosure is reasonably necessary to:

Comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
Enforce our Terms of Service, including investigating potential violations.
Detect, prevent, or address fraud, security risks, or technical issues.
Protect the rights, property, or safety of AdZen, our users, or the public.

Sharing Non-Personally Identifiable Information

We may share non-personally identifiable information publicly and with our partners, including advertisers, publishers, and analytics providers. For example, we may share aggregated data on Native Keyword Link (NKL) performance trends or ad engagement insights.

Business Transfers

If AdZen is involved in a merger, acquisition, or sale of assets, we will ensure the confidentiality of your personal information and provide notice before any transfer of data or changes to this Privacy Policy.

Keeping Your Information Secure

We prioritize security to protect your information and ensure the integrity of our platform.

All AdZen services are designed with strong security features that help detect and prevent threats before they impact our users. If we identify a potential security risk affecting your account or data, we will notify you and provide guidance on how to stay protected.

To safeguard your information, we implement the following measures:

Encryption: We use encryption to protect your data while it is transmitted between your browser and our servers.
Access Controls: We restrict access to personal information to only those AdZen employees, contractors, and authorized partners who need it to operate, improve, or support our services. They are bound by strict confidentiality agreements and subject to disciplinary actions for violations.
Security Monitoring: We continuously review our data collection, storage, and processing practices to prevent unauthorized access, alteration, or loss of information.
Authentication & Account Protection: We implement security measures such as password protection and authentication requirements to enhance account security.

We are committed to keeping your data safe and continually improving our security protocols to protect against evolving threats.

Retaining Your Information

We retain the data we collect for different periods depending on its purpose, how it is used, and your account settings:

Data you can delete at any time: You may delete certain data, such as your account information, payment details, or activity logs. Advertisers and publishers can manage their stored data through account settings.
Automatically deleted or anonymized data: Some information, such as advertising performance logs, is deleted or anonymized after a set period for operational efficiency.
Data retained until account deletion: Some data, including usage history, is stored until you delete your AdZen account.
Data retained for legal or security purposes: In some cases, we retain data for longer periods when necessary for fraud prevention, security, legal compliance, or financial record-keeping.

When you delete data, we follow a structured deletion process to ensure safe and complete removal from our servers or its retention only in an anonymized form. Due to backups and security protocols, there may be a delay between deletion and full removal from our systems.

Compliance & Cooperation with Regulators

We regularly review this Privacy Policy and ensure that our data processing practices comply with applicable laws and regulations.

Data Transfers

We maintain servers in various locations, and your data may be processed in countries outside of your residence. While data protection laws vary, AdZen applies the same security and privacy protections across all regions. We also comply with legal frameworks that govern international data transfers.

If you have privacy concerns or formal complaints, we will respond promptly and work with the appropriate regulatory authorities to resolve any issues.

U.S. State Privacy Law Requirements

Certain U.S. state laws require specific disclosures regarding how we collect, use, and share information.

Categories of information we collect: This includes identifiers (such as account credentials), commercial data (such as transactions and billing details), network activity (such as interactions with Native Keyword Links (NKL)), and other relevant data points.
How we use information: We collect and process data to provide and improve our services, detect fraud, enhance security, and optimize advertising performance.
Data retention: We retain information based on business needs, legal obligations, and security considerations. You have the right to request data deletion, subject to legal and operational constraints.
Your privacy rights: Depending on your state, you may have the right to request access to, correction of, or deletion of your personal data. You may also have the right to opt out of certain types of profiling and targeted advertising.
Non-discrimination: Exercising your privacy rights will not affect your ability to access our services.

If you have questions regarding your privacy rights under U.S. state laws, you (or your authorized representative) can contact AdZen for more information.

Parties with Whom Information May Be Shared

We may share information with:

Other users you engage with on our platform, such as advertisers and publishers, where necessary for transactions or support.
Third-party partners and integrations, when you opt in to use external services in conjunction with AdZen.
Service providers, such as cloud storage, analytics providers, and payment processors, to support our platform.
Legal authorities, in response to valid legal requests or to comply with regulatory requirements.

We do not sell personal information. Any data shared with advertisers or publishers is done in a privacy-conscious manner and in accordance with our policies.

Parties with Whom Information May Be Shared

We may share information with:

Other users you engage with on our platform, such as advertisers and publishers, where necessary for transactions or support.
Third-party partners and integrations, when you opt in to use external services in conjunction with AdZen.
Service providers, such as cloud storage, analytics providers, and payment processors, to support our platform.
Legal authorities, in response to valid legal requests or to comply with regulatory requirements.

We do not sell personal information. Any data shared with advertisers or publishers is done in a privacy-conscious manner and in accordance with our policies.

About This Policy

When This Policy Applies

This Privacy Policy applies to all services provided by AdZen, including our Native Keyword Link (NKL) advertising platform, publisher integrations, and advertiser services. It also covers interactions with AdZen on third-party websites where our technology is implemented.

This Privacy Policy does not apply to:

The data practices of advertisers, publishers, or third-party platforms that use AdZen services.
External services, products, or websites that may display AdZen-powered ads but are operated by other companies.
Third-party sites linked from our platform or advertisements.

If a specific AdZen service has a separate privacy policy that does not reference this one, that service’s policy will govern its data handling practices.

Changes to This Policy

We may update this Privacy Policy from time to time. We will not reduce your rights under this policy without your explicit consent. If we make significant changes, we will provide notice through appropriate channels, such as email notifications or a prominent message on our website.

The date of the latest update will always be noted, and previous versions may be accessible for review.